martech

• Business

What to expect in martech in 2023 and how to harness it to your advantage

22/09/2023 6:10 AM Anne E. Evans

• Enterprise

Martech Stack: Three Things To Know

18/04/2023 4:49 AM Anne E. Evans

• Business

When is a martech stack too complex?

28/02/2023 3:29 AM Anne E. Evans

8 min read

• Business

Why there are 10,000 martech products that “kinda all do the same thing” (but not really)

24/10/2022 10:02 AM Anne E. Evans

One particular of the perennial criticisms of the martech landscape is that “most of these solutions all do the same...

1 min read

• Enterprise

MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos

22/10/2022 9:00 AM Anne E. Evans

Have you heard the twitterings? The chirpings? The excitement? We’re psyched to have been showcased in MarTech Outlook.! MarTechOutlook is...

3 min read

• Business

32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

12/10/2022 7:47 AM Anne E. Evans

Yesterday — #MartechDay, yay! — we produced the worldwide 2022 promoting technologies landscape, immediately after having a yr off in...

5 min read

• Business

The latest data on martech and marketing ops careers, and an ode to spreadsheets

10/10/2022 7:35 AM Anne E. Evans

50 % of martech and advertising and marketing ops industry experts acquired a marketing in the earlier year. Extra precisely,...

4 min read

• Business

What are we automating in marketing and martech in 2022, and who is automating it?

09/10/2022 7:26 AM Anne E. Evans

Apologies for the lull in publishing. I took a prolonged, a great deal-needed family members vacation — almost completely digital-totally...

3 min read

• Business

Marketers keep replacing major martech apps, integration #1 factor for replacements

08/10/2022 7:03 AM Anne E. Evans

My friends at MarTech.org not too long ago launched their newest Martech Alternative Survey 2022, the place marketers shared which...

6 min read

• Business

Think the martech landscape is big? Here’s the size of the software industry overall

07/10/2022 6:55 AM Anne E. Evans

Over the 11 a long time that I have been publishing the martech landscape, as it mushroomed from ~150 answers...