Yesterday — #MartechDay, yay! — we produced the worldwide 2022 promoting technologies landscape, immediately after having a yr off in 2021. It grew a remarkable 24% to 9,932 answers. To make it readable, we essentially designed it absolutely interactive at martechmap.com, where by you can search, filter, zoom, and much more. It is pretty wild.
But even with its thoughts-boggling scale, the martech landscape has always been a sidebar to the true tale of how technological innovation is changing marketing. The definitely awesome stuff for me is how entrepreneurs leverage these applications with method, expertise, and creativity to reach extraordinary results for their companies and their consumers.
This is why The Stackies: Promoting Tech Stack Awards are my favorite community occasion in the martech business. Just about every calendar year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They often shout-out to the unique products they use. But the most effective types convey how they imagine about their stack conceptually. How does it in shape into their organizational working procedure? How does it aid their buyer journey?
Collectively, they give us some insight into how martech is currently being used.
And, since it’s also a enjoyable awards system, a lot of design their stack slides with a very little further pizzazz. Not always related to the stack’s mission, but entertaining to see.
This calendar year, 32 organizations sent in stack illustrations. You can see all of them in the absolutely free Point out of Martech 2022 report we unveiled yesterday — The Stackies start off on web site 31. (And if you want to perspective the types from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each capable entry to a non-income. In the past, we’ve donated to organizations that boost diversity and inclusion in martech. This calendar year, presented the awful situation in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Just about every calendar year, we also pick out 5 “winners” for the awards. I put winners in quotes because, although the kinds we pick are magnificent illustrations of martech stacks that have introduced something particularly helpful or imaginative to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this magnificent corpus of serious-world stack examples.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is in particular huge for organizations who enter The Stackies a number of a long time in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the five winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with up-to-date slides, and wow, they’re critically amazing. They totally qualify as winning entries once more.
Nonetheless, we needed to unfold the enjoy a little bit to contributors who did not just win final 12 months. So whilst we did not opt for them as winners for 2022, they seriously are entitled to to be recognized as “standing winners” from past yr.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to add to The Stackies! These types of a wonderful way to help the broader martech group.
5 Martech Stacks from New Winners in 2022
Continue to, deciding upon 5 winners among all the remaining fantastic entries was rough. These are the kinds we selected, but I strongly motivate you to down load the comprehensive set in the State of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to people firms to let them know you value their contributions.
Our 5 picks, in alphabetical get:
Once again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so several wonderful entries from the AMA, Annum, Cvent, Digital Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Look at them all out.