A guide to colour psychology for your website

A Guide to Color Psychology for Your Website | Domain.com | Blog

Colour is very important. People’s actions are influenced by it in addition to how they feel. Your brand can be strengthened through the use of colour psychology, which can also boost sales and guide website users to particular pages or actions.

According to studies, consumers determine whether or not they like a product in less than 90 seconds, and 90% of those choices are made solely on the basis of colour. Colour can raise brand awareness by up to 80%, according to research.

Contrary to popular misconception on the internet, colour psychology is not a science. Just like yellow isn’t always the colour of happiness, red doesn’t always make us feel passionate. However, colours do have an impact on us; they can have an impact on our moods, our preferences, and even our actions. 

In digital media, colours play a vital role. Choice of colours for our website makes it very interesting for us to know more about which colours to choose and how. This article explains the same. So, if you want to know more, sit tight and enjoy. 

Web design and colour psychology

It’s no coincidence that several well-known digital companies and social networking sites, like Facebook, Twitter, LinkedIn, and Tumblr, have blue logos. However, it doesn’t follow that blue is a good choice for your website. And even if blue IS the ideal colour for your website, don’t forget to consider the complementary colours you should utilise (and where).

If you know how people are affected by colour, you may use colour in your website design to your advantage rather than disadvantage.

How to Recognize Your Website’s Visitors

Before creating your website, we hope you took the time to develop your ideal audience and consumer persona. If not, there is always time to improve; however, act immediately.

To find out more about your site visitors’ geographic locations, the devices they use to access your site, and other details, we also suggest utilising Google Analytics. You may learn a lot about the visitors to your site thanks to analytics.

You haven’t set up Google Analytics on your website and have never used it. That’s alright; follow my advice to begin using Google Analytics in less than a day.

Colour Schemes for Websites

We can now discuss selecting colours for your website and your brand now that we are aware of the various aspects influencing how people perceive and feel about colour.

  • Can you respond to the following inquiries?
  • Where can I find my target audience?
  • Which age group am I aiming for?
  • Am I focusing on customers of a particular gender or website visitors?

You should choose your site’s colours with the help of the answers to these questions.

Design a website that sells clothing to children and pre-teens and choose bolder colours and an appealing layout. Bright colours are favoured by young people, which may increase the number of things you sell on your website. This generation’s penchant for colour contrasts sharply with prior generations’ inclination for softer hues and more subdued blues. It doesn’t seem like yellow, orange, or red are the greatest colours for your website if you’re in the life insurance industry. Selecting colours that don’t appeal to your audience can result in reduced site engagement and fewer clicks.

On your website, test the colours

The ease of editing and maintaining websites today is one of their best features. To alter a few colours on your website, you don’t need years of education. You will always have the opportunity to change colours with a good website builder, typically with just a click of a button.

Additionally, it’s likely that your website won’t be entirely optimised when it first goes online. For this reason, we urge you to audit and test your website. You should always be aware of what is and is not working so that you may make any required adjustments and surpass your rivals.

A quick test you can perform on your website is as follows: modernising your button.

Describe a button. A website button is typically a piece of HTML code that is placed right on the user interface of your website with the intent of influencing and impacting the user experience. Or, to put it another way, these are the Calls to Action you want your visitors to click. 

Select the Colors That Will Work Best for Your Website

Don’t base your site’s colour selection on what you feel to be the most alluring and appealing. Most likely, it isn’t how your audience perceives things.

Knowing your audience and the audience you wish to attract is essential if you want to understand what colours work best on your website.

Utilize the above advice to design a website that makes effective use of colour to drive action and performance.


Here is hoping that you have understood why colours are important for your website and what colour psychology does to websites and making choices. 

We hope you have enjoyed this article. If you are new to the world of websites, we would urge you to go for a reliable shared hosting provider to start off your website. In case of any queries, please share them in the comments part below. 

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