What Was All That Media Monitoring Talk About?

The 3rd installment of HBO Max’s hit series “Succession” was a single of the most remarkably expected seasons of television in 2021. For these who really don’t look at, Succession follows the dysfunctional Roy spouse and children, whose patriarch, Logan Roy, owns and operates the premier media and enjoyment firm in the planet.

The second year finished in thrilling manner, with Kendall Roy, Logan’s son, double-crossing his father in a stunning press conference wherever he was intended to get the drop for a corporation scandal, but as a substitute implicated his father in the scandal and a host of protect-ups and unlawful exercise.

But, this is a web site about PR, communications and media relations, so enough about the plot summary. As a substitute, let’s chat about how Season 3 began with Kendall Roy targeted on getting his media monitoring resources and technique in put as he will get ready to consider on his father and snatch his media empire away.

As Kendall leaves the push conference, he asks his bumbling cousin Greg to start off checking the media and common general public for response to his assertion about his father. Greg, who never rather understands what is heading on in any circumstance, agrees to enable devoid of comprehending what exactly is concerned he is fundamentally making an attempt to manually continue to keep keep track of of the response to Kendall’s press convention across all of the internet and social media till a much more formal option is available.

Clearly, this tactic fails, and it fails in hilarious fashion (at just one point, Greg responds to Kendall by expressing that his primary takeaway from the media protection is that “the web is big”). He is remaining attempting to generate down individual tweets, which is both of those humorous and pathetic. But putting the humor of the problem apart, this episode can make a salient stage about the importance of a actual-time media monitoring platform, especially throughout a major news celebration or disaster. Making an attempt to observe all the suitable media and community sentiment for a brand name is unachievable, as Greg shown.

But even a option like Google Alerts, or a platform that does not give access to all media sorts, is not plenty of in the most essential moments for a brand name. Rather, an all-in-a single Acquired Media Suite that provides tracking and sentiment analysis for Tv set, radio, on the web information, social media and podcasts is what Kendall Roy – and all enterprises and models worried with their media coverage – wanted as he prepared to choose on his father.

Succession is 1 of the most critically-acclaimed and preferred demonstrates on Television set today, but due to the fact of the media and PR concentration of the clearly show, there are classes to be uncovered for anyone in communications, PR or media. In the time 3 premiere, the lesson was crystal clear – really do not get caught like Kendall Roy did, with out a comprehensive media monitoring resource in put.