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In a January Slate cover story, I seemed behind the scenes at how Facebook’s news feed algorithm works â€”how it decides what you see on the prime of your feed every time you log inâ€”and why the company retains tweaking it. In brief, Fb has come to consider that the important thing to its lengthy-time period success lies in gathering ever extra and ever richer knowledge on how its customers react to the posts they see in their feed.
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