Have we entered a post-agile marketing age?
Catching up on my backlog of data and subjects from just before #MartechDay previously this month — which showcased the...
Business
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 % of martech and advertising and marketing ops industry experts acquired a marketing in the earlier year. Extra precisely,...
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in publishing. I took a prolonged, a great deal-needed family members vacation — almost completely digital-totally...
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org not too long ago launched their newest Martech Alternative Survey 2022, the place marketers shared which...
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 a long time that I have been publishing the martech landscape, as it mushroomed from ~150 answers...
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re getting into a article-electronic-transformation era, exactly where firms are no extended arranging to grow to be ‘digital.’ They are...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...
Amazing benefits of ICP PDM certification
The main role of product managers becomes more important as an organization because they are embracing business continuous innovation and...
Deals about BYND stock and its trades expands in china
Saying Beyond Meat is an unpredictable stock is putting it mildly. Offers rose 12.Five% Tuesday, and controlled better still early...
